Why aren't BEAST as popular as some groups?

I mean, I know that they're, like, rookies compared to some of the top kpop bands (SHINee, Big Bang, SuJu), and that their record label isn't as popular as JYP, SM, and YG, but honestly, I think that they're probably the most talented of them all, so I'm curious: why are they still so far behind the others (in polls and stuff).